7 October 2010

Haldiram's

What began as a humble sweet shop on the streets of Old Delhi has today metamorphosed into a veritable food giant. Haldiram’s has come a long way from being a halwai, to having outlets that offer a wide range of food items and drinks. Their flagship store in Chandni Chowk has undergone massive renovation since their installation and is quite swish by that area’s standards. They also have more ambitious food joints at Gurgaon on the Delhi-Jaipur highway, and one right in the heart of the capital, Connaught Place.

The one en route to Jaipur has a really huge dining area. Outlets serving a variety of food are arranged in an approachable row pattern. On the outside of this eating area is a small stall of pan and other variety of digestives. There is ALSO is separate room dedicated solely to fresh sweets and namkeen. This is a supremely impressive outlet, not only in terms of space, but also for the variety of foods it offers. This was also the first outlet of theirs that I had gone to.

More recently [around 8 months ago], they opened another similar outlet at New Delhi’s nerve centre. This outlet, though smaller in area, is relatively quite huge compared to other food joints in CP. It is a two-storey structure, with the upper one dedicated only to seating customers. The ground floor has managed to retain the essence of the Gurgaon outlet, but has been shrunk in size due to space constraints. Apart from one counter for billing, there is an entire row dedicated to offering food items. From left to right, they have fresh savouries, sweets, cakes and pastries, and main course food items. Sadly no pan on offer, though.
Matar Kulcha


There is also a live Pasta station and a drinks and dessert corner, offering an interesting range of mocktails and ice-cream shakes. Their menu includes the standard suspects with nothing novel, as such. There are Chaats, Sandwiches, Chhole-Bhature, Matar-Kulcha, Pav Bhaji, Biryani, South Indian Platter, and our standard North Indian Thali [fixed]. The Chaats and Sandwiches are priced between `50- ` 60. The main course food items range between around ` 100- ` 120/- each. Mocktails are all priced at `72/-. 

Two interesting items on their menu are the “One-Go-Salad” which is steamed sprouts, corn, fruits, etc. served in a platter and Pasta which is whipped up right in front of you, as per your specifications. Both of these are priced at ` 120 each. They look delicious and taste equally well.


Their normal Kachori is my favourite item on the menu. It is crisp, not oily, and the filling inside is not spicy or bland, it’s just perfect! The Dal Makhani is finger-licking good , without ANY hint of oil or unnecessary condiments  but their Biryani [`120/-] is strictly okay. They do use good quality extra-long Basmati rice, but the flavours are average with oil being slightly visible. Delhi’s favourite ‘filling’ street-food –Matar Kulcha- is offered without the unhygienic accompaniments! The Matar is comparable to “Ragda” of the Bombay streets, and has an interesting tinge of lemon to it. The flavours in the Dal Chila do not leave a taste on the tongue, as there is nothing striking about it.


 The Pav Bhaji is utterly boring for those who know how it is REALLY supposed to taste. The Bhaji here is a lousy mash of tomato and potato [with a li’l bit of carrots and peas], oil visible floating up on the sides, overpowering the [already unexciting] flavour of the veggies. To add salt to wound, the ‘pav’ has a hint of sweetness to it. The Kulfi-Falooda also tastes quite nice, priced at `70/-. Chocolate pastry was quite decent, considering bakery items are not their speciality. The pastry part of it could have been a little fluffier, though. 
Biryani [served with Dal Makhani, Raita,etc.]


 








The overall taste of their food is  quite good. Both the outlets have a self-service format. They provide an excellent option for a wholesome meal, or just some munching at reasonable rates [considering their brand value and quality]. The Chandni Chowk outlet is much smaller and perpetually crowded. It offers only all their variety of sweets, namkeen, chaats and kulfi. They have a seating area on top which is a luxury in that locality.

To conclude, apart from all of the above, their main revenue [probably] comes from sweets. Their forte includes a wide range of long-lasting as well as quick-eat traditional sweetmeats of north India and Bengal. The blogger has also been to the Haldiram’s Food Court in Nagpur and it was an excellent outlet. In Calcutta, it is spread over three-storeys, one each dedicated to sweets, chaats and a high-end supermarket on the top!

5 comments:

  1. There is an outlet of Haldiram's in Thane at a mall, which I didn't find too impressive....the menu was not as extensive as you've mentioned. And the available food was something you could have easily found anywhere, and on comparison, just not the best!

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  2. Dear D...

    thanks a ton for those comments and updates abt outlets opening up in mumbai. i would certainly wanna taste them for a comparative experience!

    the food in ALL these outlets...is good [flavour wise]...nothing 'bad' about it. but then...there's nothing innovative either!

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  3. HALDIRAM.....!!!Mouthing watering :-)!why dont they make it more affordable (prisewise) for aam aadmi,after all the owner came from a humble family...

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  4. Amitji...

    THAT is the irony!!!

    or maybe...just maybe...we should hand it to them for the sky-high property rentals of that locality.

    u know..since the crowd that visits there is not of 'high net worth'variety...slight lowering of prices would make them comfortable to such a broader range of customers..:)

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  5. I had visited Haldiram food court in Ballygunj, Kolkata yesterday. The taste of food has deteriorated like hell. It had a bad smell, as if made a day before. I could not consume all what I ordered, and had to come home due to the feeling of uneasiness created, finally puked.

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